utopia gaming inc.

Utopia Gaming is a successful Italian-based startup company focused on the organization, management, advertising, and streaming of various e-sports events and tournaments. Functioning as the team’s Brand Manager & Graphic Design Manager, I am responsible for outlining and maintaining the requirements of the Utopia brand. This includes setting standards for fonts, documents, and stream-element designs. Creating tournament intro animations, social media graphics, and drafts for an upcoming website overhaul are under my purview as well. 

ANIMATION

Below is a sample of an event-oriented intro animation with  all produced through a combination of Adobe Illustrator, Adobe Photoshop and Adobe After Effects.

EVENT GRAPHICS

Below are a few samples of tournament/event-related graphics I have created to promote and inform our community of upcoming happenings in our e-sports realm. These were primarily created as a medium to reach players and audiences on a variety of social platforms and were created in a variety of dimensions to fit a given platform’s optimal format.

m&m food market

I was hired by M&M Food Market to fill the role of Graphic Layout Designer, and work closely with a small team of talented individuals to bring attention to the fantastic products offered by the retailer. Working for this privately owned franchise, I was responsible for the creation of a wide variety of digital and print-oriented visual assets, advertisements, and branding materials aimed at captivating and retaining a consumer base.

Video

As one of the team’s primary video content creators, I was tasked with creating a wide variety of both internal and external promotional videos and animations designed to underscore the core values of the company, and promote its extensive product collection. All video content was produced through a combination of Adobe Illustrator, Adobe Photoshop and Adobe After Effects.

PRODUCT SPOTLIGHTS

Below are several samples of product spotlight videos I was tasked with creating with the purpose of presenting M&M Food Market’s fantastic product collection in a lively and captivating manner. The products featured in these short videos are based on an expansive library of product photography the company has done by a third party.

ANIMATED GRAPHICS

Below are a few samples of fun, casual animated graphics I was tasked with developing for internal use within the company. These were created to promote a sense of community among company employees by facilitating informal communication 
and relationship-building between coworkers.  

st. lucifer spirits

I was employed  by Montreal-based St. Lucifer Spirits in a freelance capacity in order to assist with brand identity development and ubiquity. I was responsible for image post-processing and the creation of marketing content for various medias. The role eventually escalated to the creation of an entirely new brand and preparation for its launch, as well as limited product design.

social venture partners waterloo region

I was initially hired by SVP Waterloo Region as a summer intern and worked on a mix of graphic design, photography, video production projects. Tasks generally revolved around marketing & brand development, and led to several successful campaigns which resulted in a more defined brand identity. As a result of my internship concluding, I was rehired as a freelancer and worked on marketing related graphic design and video projects on a contract-by-contract basis. Below are some instances of work done for SVP.